Discover hand-stitched shawls made with merino wool and organic cotton - every piece tells a story of heritage, craft and conscious beauty.

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A Story of Every Stitch

At A Story of Threads, we celebrate the power of slow fashion and storytelling. Our shawls are hand-stitched by skilled artisans in India using sustainable materials like merino wool and organic cotton. No two pieces are the same - each is a work of art crafted with care and rooted in tradition. We're a small, values-led brand passionate about honouring craftsmanship, reducing our environmental footprint, and connecting people across continents through cloth.

Handmade. Heart-Led.

Intricate StitchingEach shawl takes days to complete, with every thread placed by hand.

Natural MaterialsMerino wool and organic cotton offer warmth, breathability, and sustainability

Artisan FirstWe work directly with craftswomen to support skill preservation and fair working practices

Eco-Friendly PackagingNo plastic. Just low-impact, elegant packaging you can reuse or recycle

Why We’re Different

Limited, small-batch collections. No mass production

Elegant, timeless designs that elevate everyday moments

Deep respect for heritage and handmade work

Ethical at every step - from thread to threadbare