Discover hand-woven shawls made with merino wool and organic cotton - each piece tells a story of heritage, craft, and conscious beauty.

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A Story of Every Thread

At A Story of Threads, we celebrate the power of slow fashion and storytelling. Our shawls are hand-woven by skilled artisans in India, using sustainable materials like merino wool and organic cotton. No two pieces are the same - each is shaped by hand, time, and tradition. We're a small, values-led brand passionate about honouring craftsmanship, reducing our environmental footprint, and connecting people across continents through cloth.

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Handmade. Heart-Led.

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Intricate WeavingEach shawl is woven slowly on a traditional handloom, with care and attention in every thread.

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Natural MaterialsMerino wool and organic cotton offer warmth, breathability and sustainability

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Artisan FirstWe work directly with rural artisan communities in Kutch (India), supporting skill preservation and fair, dignified work.

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Eco-Friendly PackagingNo plastic. Just low-impact, elegant packaging you can reuse or recycle

Why We’re Different

Limited, small-batch collections. No mass production

Elegant, timeless designs that elevate everyday moments

Deep respect for heritage and handmade work

Ethical at every step - from thread to threadbare